why import hash (imphash)

https://www.fireeye.com/blog/threat-research/2014/01/tracking-malware-import-hashing.html

One unique way that Mandiant tracks specific threat groups' backdoors is to track portable executable (PE) imports. Imports are the functions that a piece of software (in this case, the backdoor) calls from other files (typically various DLLs that provide functionality to the Windows operating system). To track these imports, Mandiant creates a hash based on library/API names and their specific order within the executable. We refer to this convention as an "imphash" (for "import hash"). Because of the way a PE's import table is generated (and therefore how its imphash is calculated), we can use the imphash value to identify related malware samples. We can also use it to search for new, similar samples that the same threat group may have created and used.